the worst hotel of the world is in Amsterdam…

Campaign for Hans Brinker Budget Hotel, by KesselsKramer

“It can’t get any worse, but we’ll do our best”. Hans Brinker Budget Hotel is not a normal hotel. It is a hotel which lacks everything a normal traveller appreciates. The fun part is: that is exactly what they are claiming, it is this hotel’s sweet spot. And to prove this they even have a campaign running on this lack of luxury, by famous Amsterdam ad agency KesselsKramer.

The Daily Mail wrote recently about this unique place and its smart marketing, and writes: “this honest approach is a hit”. Would you try?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.