“It can’t get any worse, but we’ll do our best”. Hans Brinker Budget Hotel is not a normal hotel. It is a hotel which lacks everything a normal traveller appreciates. The fun part is: that is exactly what they are claiming, it is this hotel’s sweet spot. And to prove this they even have a campaign running on this lack of luxury, by famous Amsterdam ad agency KesselsKramer.
The Daily Mail wrote recently about this unique place and its smart marketing, and writes: “this honest approach is a hit”. Would you try?